Tak Kasat Mata, Kasat Kamera Ponsel

Sebuah teknologi dikembangkan oleh Sarah Logie and Connor Dickie dapat digunakan untuk menciptakan citra yang tidak terlihat mata, tapi kasat kamera digital. Teknologi ini dapat diterapkan untuk beraneka macam hal, misalnya mencegah pembajakan (film yang diputar di bioskop bisa diberi teks tak kasat mata, namun akan muncul jika direkam), memberi label pada lukisan (ketika lukisan difoto, akan muncul informasi tambahan), dan bahkan fashion (ketika seseorang di foto, akan tampil label atau gambar di pakaian yang dikenakan).

Seperti diketahui, kepekaan kamera digital berbeda dengan mata manusia. Kepekaan yang berbeda ini bisa dibuktikan dengan mudah: kamera digital dapat “melihat” signal infrared yang dipancarkan oleh remote control, atau piranti lainnya (misalnya PDA). Cobalah menekan sebuah tombol di remote Anda, dan jika remote tersebut masih bekerja dengan baik, Anda bisa melihat cahaya yang dipancarkan, dari kamera digital atau kamera ponsel Anda.

kameraflage^TM is:

~ Context-Sensitive Display Technology. kameraflage^TM technology encodes a layer of information that can only be viewed by the human eye when looking at an image of the scene taken by a camera.

kameraflage^TM is not:

~ Software: No software needs to be installed on a camera-phone or digital camera for kameraflage^TM to work. This ensures a very large potential user-base.

kameraflage cinema^TM:

~ kameraflage cinema^TM addresses the issue of movie piracy by working with cameras rather than against them. We recognize that it is imposible to completely secure content that is meant to be viewed by the public. It is generally understood that all DRM implementations can and will be circumvented. With this in mind we set out to create a technology that adds value to the cinema experience. Our unique approach creates additional ways to communicate with movie-goers and opens new opportunities for generating revenue by inviting them to use their cameras in the cinema.

kameraflage^TM technology is invisible to the naked eye. This means that the traditional movie experience is not altered for those who do not wish to participate.

Using kameraflage^TM technology allows subtitles to only be shown to people who want to see them. All they have to do is watch their cameraphone watch the movie!

It is also possible to leverage the power of mobile communication with kameraflage^TM. Imagine tapping into the power of social-networks and word-of-mouth to bring attention to one's IP. The possibilities are limitless!

kameraflage billboard^TM:

~ kameraflage billboard^TM technology allows advertisers to place messages in new locations and situations. There are locations where it is currently inappropriate to place branded messages. This is true for historic locations, galleries, museums, etc. Using kameraflage billboard^TM advertisers can place their messages in these locations without altering the naked-eye experience. As soon as someone takes a photograph your message becomes apparent.

Encourage audiences to seek out your messages. Build your brand around an interactive experience, where discovery, sharing and technology play a leading role.

kameraflage fashion^TM:

~ kameraflage fashion^TM forces people to think about the reproduction of images in the age of ubiquitous digital imaging devices. Kenneth Cole once said that "In cities everyone is on camera hundreds of times each day. Will you be dressed for it?". kameraflage^TM is uniquely positioned to allow designers to create garments and accessories that speak specifically to those who are viewing through a digital camera viewfinder or who view the resulting digital image.

kameraflage^TM allows for a new level of expression for those who are required to wear a uniform. Students at private schools and employees of chain-stores will be able to express themselves to their cameraphone toting peers. Will entities that seek to enforce dress-codes be able to combat this technology? Because it is only perceptible within the confines of mediated reality (cyberspace), yet exists in physical-reality, any attempt to control this form of expression will result in forcing people to discuss this decidedly modern grey-area.

Our first hand-made prototype was worn by international model anina.net at the 2006 Fall Fashion Week in Paris, France.

In the photo above you can see that the thunder-cloud has a lightening-bolt appear in the photograph. This and other designs will be showcased at the ACM SIGGRAPH Unravel (site will be live soon) fashion show on August 6th in San Diego, California.